It may very well be the end of the road for an iconic Australian brand: Morrissey, the company today announcing it will be closing it's four Australian stores and join the growing list of victims of the economic woes impacting the fashion industry.

morrissey fashion

Of course, they blame the economy. Those who have worked for the brand, and even those who consumed it, will tell a different story, however. It's one of successive corporate buyers turning a good quality brand into something poorly produced. It's one of a loss of market shares and passionate consumers. It's one facing every label and designer that fails to realise consumers, from fashionisers downwards, are now going to be seeking quality. Daniel P Dykes