Shelly Stefee designs functional yet sleek, designs. Shelly Steffee’s Fall 2010 collection is a paradox. Shelly Stefee's practical avant-garde looks have elements of futurism but at the same time they are very classic in design.

Shelly Steffee designs for women who are confident yet not unreasonably aggressive; classic yet modernistic, tailored though relaxed, conservative yet avant-garde.

Shelly Steffee has made it possible through tough, military-inspired looks in a well-edited color palette of mostly oily black with splashes of rich bordeaux red, muted military green, navy and nude.

Shelly Steffee displays her hallmark tailoring and draping techniques, and knack  for innovative fabrications. Shelly Steffee’s output, delivers multi-functional clothing.

Shelly Steffee takes the staple black blazer and  re-works it  into a reversible jacket – one side a tailored blazer with tuxedo flap pockets and the other side Steffee’s signature ‘soufflé taffeta’ fabric, which gives the jacket volume and texture through pleats, creases and crinkles created by the wearer’s body form.

Shelly Stefee's designs are contemporary. Designers need to be contemporary in order to stay relevant today. She isn't living in the past, like so much of fashion is these days. It  looks 2010, now, today; not yesterday. Most of the fashion today is retro. It is rehashing over and over ad nauseum, the styles of the past. How many times can you redo the '30s, '40s, '50s, '60s, '70s, '80s, and now '90s. Movies have always depicted people wearing uniforms in the future. Eventually we will run out of stlyes. In a totalitarian one world government this seems reasonable. No choice. Choice is a Democratic right that we will not be able to afford in the future. Enjoy it why you can. In the future you will wear what you are told to wear. Uniform AB345J Section: Northwest zone, etc. This is when fashion is dead.
There is very little originality anymore, in terms of cut, and design. The death of haute couture will precipitate this trend. Ready-to-wear fashion, is very disposable, and offers very little in the way of true innovation. Anything that isn't Art, is disposable. What is the worth of something, if it's only purpose is immediate satisfaction. Madame Gres was right. Not only is ready-to-wear 'prostitution', it will ultimately destroy fashion. Quality retail stores and boutiques increasingly offer consumers less inventory to choose from. Fewer and fewer keep sizes in stock. How often will you hear a sales person, today say that "what we have on the floor is all we got". If you only have one size of each, then why am I here? What they really mean now, is we don't have the money to keep items in stock. We can't afford it. Why pay for real estate space to sell and warehouse your inventory, if you don't have any inventory. Just get a permit, and prostitute your clothes right on the street corner. You have no inventory, so why pay for the space. I mean no overhead costs, etc... This wasn't the case before. The trend in fashion is downsizing. Stores that once kept or ordered multiple sizes in stock, no longer do. Only Target, and other huge discount stores, can afford to keep inventory. The Recession has fundamentally changed the fashion market, quite possibly for good.

Shelley Steffee: Innovation in texture, creation of new clothing elements and improvability of practical meaning of attire.

Joel Nikolaou